“Anomalie cuts the cost of wedding dresses, and is an apparel brand to watch.”
“…their dresses are just as high-quality at a fraction of the price, and you get to brag about how you helped design it.”
“Anomalie saves clients more than 70 percent by selling directly to brides from factories where it makes custom gowns using the same materials as boutique brands like Monique Lhuillier.”
— The New York Times
“While shopping for her own nuptials, she formed relationships with wedding dress suppliers and formed Anomalie.”
— Women’s Wear Daily
“It’s Warby Parker for wedding dresses, eschewing brick-and-mortar locations and working directly with factories to cut markups.”
— Disruption Magazine
“They can offer customers a lower price on boutique-quality dresses because they handle factory operations themselves.”
— SF Chronicle
“A dress that sold for $5,000 in a boutique might cost as little as $200 in labor and supplies. By working directly with the factories, Anomalie can produce a custom gown for about $1,200.”
— Harvard Review
“Anomalie is a web-based start-up that wants to help modernize an industry that hasn’t changed much in decades...”
— Inbound Logistics
“The Anomalie outfit transitioned throughout the night: the ceremony was a long skirt and top kept simple to highlight a graphic thistle veil; for the reception, the train came off to reveal a silk column dress with fun shoulders, and for dancing, a jacket with shimmery, metallic beadwork.”
— Junebug Weddings
“As seen on Carats and Cake feature of Susan & Steven’s wedding in Oceanside, CA.”
— Carats & Cake
“Offers customers... a lower price on boutique-quality dresses because (they) supervise all of the operations and manufacturing...”
— Washington Post
“Direct-to-consumer bridal start-up Anomalie lets you custom-design your dream wedding dress. The best part? You’ll still be able to stay within your budget.”
“This company creates custom wedding dresses that are actually affordable...”
— Brit + Co
How It Works
Imagine. Design. Unbox.
A quick 15-minute call for you to learn about the dress creation process and understand the timeline with your wedding date.
Review inspiration photos you’ve uploaded to your lookbook and discuss your wedding dress vision with your stylist. Plan for this call to take 30 minutes to an hour.
Collaborate with designer
Receive a custom sketch of your dream dress. We’ll send you fabric samples and provide lace and/or beading via your dashboard. You’ll confirm the neckline, silhouette, and dress finishes.
Each Anomalie gown is custom made to order to your measurements. We’ll send you a measuring tape and ‘how-to-measure’ instructions are accessible on your dashboard.
Finalize dress design
Sign off on your Design Summary before your designer sends your dress to the workroom! Allow 4 months* for creation of your wedding dress. Your designer will follow up on when you will receive your gown.
Your wedding dress is here, and you designed it! Finally, your “Say Yes to the Dress” moment has arrived!
Alterations and support
You should anticipate needing some alterations once you receive your dress.** Our talented team is here to consult with you and your tailor regarding any questions or alteration needs.
Our north star is a happy bride. We offer a 100% refund policy if you don’t absolutely love your dress.