“Anomalie cuts the cost of wedding dresses, and is an apparel brand to watch.”
“…their dresses are just as high-quality at a fraction of the price, and you get to brag about how you helped design it.”
“Anomalie saves clients more than 70 percent by selling directly to brides from factories where it makes custom gowns using the same materials as boutique brands like Monique Lhuillier.”
– The New York Times
“While shopping for her own nuptials, she formed relationships with wedding dress suppliers and formed Anomalie.”
– Women’s Wear Daily
“It’s Warby Parker for wedding dresses, eschewing brick-and-mortar locations and working directly with factories to cut markups.”
– Disruption Magazine
“They can offer customers a lower price on boutique-quality dresses because they handle factory operations themselves.”
– SF Chronicle
“A dress that sold for $5,000 in a boutique might cost as little as $200 in labor and supplies. By working directly with the factories, Anomalie can produce a custom gown for about $1,200.”
– Harvard Review
“Anomalie is a web-based start-up that wants to help modernize an industry that hasn’t changed much in decades...”
– Inbound Logistics
“The Anomalie outfit transitioned throughout the night: the ceremony was a long skirt and top kept simple to highlight a graphic thistle veil; for the reception, the train came off to reveal a silk column dress with fun shoulders, and for dancing, a jacket with shimmery, metallic beadwork.”
– Junebug Weddings
“As seen on Carats and Cake feature of Susan & Steven’s wedding in Oceanside, CA.”
– Carats & Cake
“Offers customers... a lower price on boutique-quality dresses because (they) supervise all of the operations and manufacturing...”
– Washington Post
“Direct-to-consumer bridal start-up Anomalie lets you custom-design your dream wedding dress. The best part? You’ll still be able to stay within your budget.”
“This company creates custom wedding dresses that are actually affordable...”
– Brit + Co
How It Works
Imagine. Create. Unbox.
Meet your Stylist! The quick, 15min call is completely complimentary. We’ll chat about your style and answer any questions you may have.
Share inspiration photos and partner with your Stylist to align on your vision. We’ll provide expert design support throughout the entire process.
Collaborate on the details
Receive a custom sketch of your vision, along with rich fabric samples and custom selections of lace and beading. Give feedback along the way to finalize your design.
Each custom Anomalie gown is made to order using your personal measurements.
Your vision, realized
We source the same premium fabrics and materials as the most premier bridal designers and partner direct to eliminate offensive boutique mark-ups.
The very best delivery
Your wedding dress is here, and you designed it! We can’t imagine a more exciting moment!
Alterations and support
Our talented team is here to consult with you and your tailor regarding any questions or alterations needs.
Our north star is a happy bride. We offer a 100% refund policy if you don’t absolutely love your dress.