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Wedding Dress news

The latest news about Anomalie and the wedding dress industry

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Featured Articles

“Anomalie cuts the cost of wedding dresses, and is an apparel brand to watch.”

– Forbes

“…their dresses are just as high-quality at a fraction of the price, and you get to brag about how you helped design it.”

– TechCrunch

“Anomalie saves clients more than 70 percent by selling directly to brides from factories where it makes custom gowns using the same materials as boutique brands like Monique Lhuillier.”

– The New York Times

“While shopping for her own nuptials, she formed relationships with wedding dress suppliers and formed Anomalie.”

– Women’s Wear Daily

“It’s Warby Parker for wedding dresses, eschewing brick-and-mortar locations and working directly with factories to cut markups.”

– Disruption Magazine

“They can offer customers a lower price on boutique-quality dresses because they handle factory operations themselves.”

– SF Chronicle

“A dress that sold for $5,000 in a boutique might cost as little as $200 in labor and supplies. By working directly with the factories, Anomalie can produce a custom gown for about $1,200.”

– Harvard Review

“Anomalie is a web-based start-up that wants to help modernize an industry that hasn’t changed much in decades...”

– Inbound Logistics

“The Anomalie outfit transitioned throughout the night: the ceremony was a long skirt and top kept simple to highlight a graphic thistle veil; for the reception, the train came off to reveal a silk column dress with fun shoulders, and for dancing, a jacket with shimmery, metallic beadwork.”

– Junebug Weddings

“As seen on Carats and Cake feature of Susan & Steven’s wedding in Oceanside, CA.”

– Carats & Cake

“Offers customers... a lower price on boutique-quality dresses because (they) supervise all of the operations and manufacturing...”

– Washington Post

“Direct-to-consumer bridal start-up Anomalie lets you custom-design your dream wedding dress. The best part? You’ll still be able to stay within your budget.”

– Fashionista

“This company creates custom wedding dresses that are actually affordable...”

– Brit + Co
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