Anomalie Introductory Call: This is a quick call that allows Anomalie to get an understanding of where you are at in the wedding planning and dress buying process. We’ll go into further detail on how we will create your dream wedding dress and answer any additional questions you might have about the process. We’ll also give you tips on how to best prepare for your design consultation.
Design Consultation: The design consultation is free of charge with no commitment necessary. This is where the design stage of your dress truly begins! During this call, you’ll consult with a dedicated stylist and discuss every detail to make sure we understand exactly how you want your dress to look on your wedding day. It’s important for you to upload any inspiration photos you want to discuss during the call to your “Lookbook” on your dashboard. Your wedding dress must be ordered at least 8 months prior to your wedding date, so be sure to schedule your intro call and design consultation before this. It is possible to order your dress 7 months out, but you will be placed on an accelerated timeline with potential design limitations, i.e. hand beading, complex designs, etc. At the end of the design consultation your stylist will be able to provide you with a price quote for your wedding dress and any additional accessories discussed on your call, i.e. veil, overskirt, etc.
Price Quote & Payment: Following the consultation, we’ll upload your invoice to your dashboard. The price is determined by two factors: (1) material - how much and what type of fabric will be used to accomplish your design and (2) amount of hand-sewing required to accomplish your look, i.e. lace appliques, beading, sequins, custom embroidery, etc. You will need to pay for your dress 8 months prior to your wedding date to ensure that we can deliver your dress at least 8 weeks before your wedding date. We have a hard cutoff of 7 months out from your wedding date, but you will be placed on an accelerated timeline with potential design limitations. A 20% non-refundable design deposit is required to start the design phase (which includes working with your dedicated stylist team to confirm physical fabric samples, digital lace samples, sketch, and measurements). We also accept payments in full.
Design: Once your payment is processed, the design phase begins. Our stylist will introduce you to a member of our design team who will work with you to establish the final details of your gown by confirming:
- Fabric: We’ll mail you fabric swatches of material(s) we recommend for your dress so you can confirm, in person, the correct weight, color, feel, etc. If your dress requires any lace, we’ll upload multiple lace options to your dashboard containing digital photos/videos to choose from our large library of options.
- Measurements: Anomalie will upload a detailed measurement form to your dashboard with instructions on how to take the measurements specific to your dress design. We’ll provide a measuring tape in your fabric box and ask that you seek the assistance of a friend to take the measurements for you. If you attempt to take the measurements on your own they will not be accurate and will affect the final fit of your dress. You will submit your measurements through your dashboard by an agreed upon date with your design team.
- Your Design Sketch: Anomalie will create a custom black and white sketch of the front and back of your dress that brings together all of the design elements discussed during the consultation to make sure your design team is aligned with your vision.
Final design check-in: Once all the details of your dress design are confirmed we’ll provide a final design summary outlining all the details of your dress. Once you sign off on this document we will send your dress into production at our workshops. You get to sit back and relax and wait for your dress to be delivered! Please note, no changes can be made to your dress once your dress design has been finalized and sent into production.
Production: After completing the design phase, your dress will enter the production stage. Although this will be a quieter period of activity on your end (fewer updates from your stylist), you can be rest-assured our technical design team is working diligently to bring your vision to life. During this 4-5 month time period there is less input needed from you (at this point everything has already been confirmed during the design phase), and a member of our production team will reach out every 6-8 weeks to keep you updated on when you can anticipate receiving your gown. You’ll be notified when the dress ships from the workshop.
Alterations: While your dress is in production, we recommend doing some research for your tailor before your dress is delivered. Although we are making the dress to your current measurements, you should still anticipate needing alterations to achieve that ‘perfect fit.’ This is a standard part of the wedding dress process whether you purchase a gown from a boutique or Anomalie, that most women aren’t aware of when they begin the search for your wedding gown. The price of alterations or adding in a bustle is not included with your Anomalie gown, so it will be important to include this line item in your wedding budget. You’ll want to talk to your tailor about your wedding timeline and at what point you need to schedule your first fitting. If you need assistance finding a local tailor, contact us and we’ll introduce you to a tailor through our vast tailor partner network.
We have built a system that allows you to design your dream dress completely remote, communicating through phone calls, emails, and your Anomalie dashboard. We’ve worked on thousands of dresses and are continuing to improve our communication systems as we grow. If any concerns come up, send us a note and we’ll be happy to jump on the phone and talk through it!
The best way to do this is to schedule an introductory call. On this call we’ll walk through the details of our process and answer any questions you might have. We always recommend scheduling this call as soon as you start the wedding dress search so you have an in-depth understanding of our timeline. We don’t want you to miss the chance to create your custom gown!
We love getting to know brides-to-be better, and are really excited to chat with you! If you have questions or concerns at any time after your design consultation, email your stylist or set up a call. Communication is key!
Our #1 priority is to bring your wedding dress vision to life and provide you with a gown you feel confident and beautiful walking down the aisle in. You will have a dedicated ‘Squad’ of stylists and designers who will be working with you to finalize the details of your wedding dress vision. Our expert design team at the workshops, consistenting of pattern makers, technical designers, sewers, and visual lace designers, will be responsible for bringing that vision to life.
We have a lot of fun with very intricate beading, lace appliques, and even custom embroidery. These design details are heavily reflected in the price of your dress, but those expectations can be set on your design consultation. We’ll let you know up front the pricing and timeline implications for a more complex design. Schedule an introductory call with us to discuss further, and if possible, upload inspiration photos to your lookbook before that call so we can reference those as we chat.
The best way to ensure a smooth experience is to be 100% confident in the dress design that you want and over-communicate with your stylist. The more information and clear inspiration you provide, the more accurate we can be in bringing your vision to life. If you have any hesitations about your design before your design consultation, the best thing is to do more research and try on wedding dresses beforehand to solidify your vision, then communicate what you are looking for to your stylist.
We do not create exact replicas. Our process works best when you can show us inspiration photos and we can combine elements of different dresses to create your own unique custom design. Additionally, lace and fabrics aren’t universally accessible- if you’re favorite part of an inspiration dress is a unique lace, we will work to find something similar for your dress, but there is no guaranteeing we can source the exact materials for your gown.
Of course! Schedule an intro call with us to learn more about the process and we can chat about when it makes sense to schedule your design consultation. We want you to look at us as a resource to answer all of your questions related to your wedding dress search and make sure our process is a good fit for you. We’ll give you tips on how to make it work for you!
During the 4-5 months of production a team member from your dedicated ‘squad’ will check in with you periodically as your dress progresses through each stage of production to ensure your dress delivery timeline. All the major design details are confirmed by you during the design phase, and our team of designers are constantly referencing your technical design summary to ensure they are bringing your dress to life exactly the way you imagined.
Our process is constantly evolving as we continue to grow, but our goal is to always be transparent with our brides. We have found it’s extremely difficult for brides to picture what the finished gown will look like when viewing photos of a muslin that is cut from completely different materials than your dress, or looking at pinned lace on a dress form as opposed to the final gown, sometimes causing unnecessary stress for brides. Although we will not be sending photos of your dress during production, we will still provide you with updates as your dress progresses through each stage of production and confirm when you should anticipate receiving your gown. Our expert design team at the workshops, consisting of pattern makers, technical designers, sewers, and visual lace designers, will be your eyes and ears throughout the process. They will constantly reference your technical design summary and the measurements you submitted to ensure your dress is coming to life exactly the way you imagined!
We have established a very thorough and detailed design and production process with the goal of exceeding your wedding dress expectations. We pride ourselves on communication, quality, and transparency to avoid issues when you receive your gown. However, if at any point in the process there are any problems or it isn’t exactly what you imagined, you can cancel your dress order for a refund minus a 20% non-refundable design deposit. If there is an issue with your gown once it’s delivered, please get in touch with your design team at firstname.lastname@example.org within 10 days of delivery to discuss your concerns and process your return if necessary.