Handmade, semi-custom veils – starting at $50!   Shop the Collection →

#ProBride Custom Wedding Dresses.

Anomalie brings more transparency, customization and value to wedding dress shopping by partnering with the world’s top dress designer workshops and selling direct to brides online.

Silk materials, top quality craftsmanship, a revolutionary online interface and dedicated stylist who treat each dress as it was their own.
Online wedding dress, fit and flare, exposed corset, custom sketch, sunset, lace, blush bridal party

Discover your bridal style!

Take our bridal style quiz and unlock inspiration for your perfect dress.

How it Works

Phase 1
Anomalie imagine icon first step for custom wedding dress
Imagine

Upload inspiration photos to your "lookbook," meet your stylist and discuss the details of your vision on your design consultation. We’ll provide expert consultation throughout the entire process.

Phase 2
Anomalie design icon second step for custom wedding dress
Design

We’ll collaborate to bring your custom design to life. Receive a custom sketch of your dress, hand-select your fabric, lace and beading, confirm your measurements, sign off on the final design details.

Phase 3
Anomalie deliver and unbox final step for custom wedding dress
Unbox

Unbox your custom Anomalie gown! Our talented team is here to consult on any questions and alterations as desired. We vow a 100% return policy if you don’t absolutely love your dress.

Learn The Process →
Custom online wedding dress sketch, black beading, great gatsby theme wedding, custom embroidery

Your vision brought to life, at a fraction of the boutique price.

We offer a transparent process and straightforward pricing with dresses starting at $1,000.


See more real brides →
Anomalie custom online wedding dress sketch, blush a-line, rustic wedding

Everything about this experience felt like my ideas and interests were put first. And seriously, it was so much fun!

See what our brides have to say about their Anomalie experience!


Read the reviews →
Anomalie custom online wedding dress sketch, crepe off the shoulder tiered fit and flare, urban city wedding

We weren’t happy with the wedding dress industry, so we set out to change it.

We work directly with suppliers to ensure the highest quality for the lowest price, and we are constantly innovating new technology to make your wedding dress experience outstanding.


Read the Story →
Featured Articles

“Anomalie Uses Big Data To Make Buying A Wedding Dress Easier For Brides...”


“Anomalie cuts the cost of wedding dresses, and is an apparel brand to watch.”

— Forbes

“Anomalie is willing to embrace software to offer 4 billion design permutations and break the markup cartel by selling gowns starting at $1000.”


“…their dresses are just as high-quality at a fraction of the price, and you get to brag about how you helped design it.”

— TechCrunch

“The answer... came from Anomalie, a start-up that was selling custom-made wedding gowns for a fraction of their comparable boutique cost.”


“Anomalie saves clients more than 70 percent by selling directly to brides from factories where it makes custom gowns using the same materials as boutique brands like Monique Lhuillier.”

— The New York Times

“While shopping for her own nuptials, she formed relationships with wedding dress suppliers and formed Anomalie.”

— Women’s Wear Daily

“It’s Warby Parker for wedding dresses, eschewing brick-and-mortar locations and working directly with factories to cut markups.”

— Disruption Magazine

“The company's digital platform allows soon-to-be brides to work with technical designers to create a custom dress and bypass what can be an expensive and stressful day at retail stores.”

— Cheddar

“They can offer customers a lower price on boutique-quality dresses because they handle factory operations themselves.”

— SF Chronicle

“A dress that sold for $5,000 in a boutique might cost as little as $200 in labor and supplies. By working directly with the factories, Anomalie can produce a custom gown for about $1,200.”

— Harvard Review

“Anomalie is a web-based start-up that wants to help modernize an industry that hasn’t changed much in decades...”

— Inbound Logistics

“The Anomalie outfit transitioned throughout the night: the ceremony was a long skirt and top kept simple to highlight a graphic thistle veil; for the reception, the train came off to reveal a silk column dress with fun shoulders, and for dancing, a jacket with shimmery, metallic beadwork.”

— Junebug Weddings

“As seen on Carats and Cake feature of Susan & Steven’s wedding in Oceanside, CA.”

— Carats & Cake

“Offers customers... a lower price on boutique-quality dresses because (they) supervise all of the operations and manufacturing...”

— Washington Post

“Direct-to-consumer bridal start-up Anomalie lets you custom-design your dream wedding dress. The best part? You’ll still be able to stay within your budget.”

— Fashionista

“This company creates custom wedding dresses that are actually affordable...”

— Brit + Co

The Veil Collection

Anomalie offers and entire line of affordable online semi-custom veils. Pick you length, trim detail, and more without the insane boutique markup.

Veils Starting at $50 →
Why We’re Different

We make the decision of going custom for your wedding dress easy.


Anomalie icon custom online wedding dress design team
Dedicated Design 'Squad'

Your dedicated squad, comprised of industry experts, will work with you personally to bring your wedding dress vision to life.

Anomalie icon custom online wedding dress creation process
Transparent Process

You’ll work with your Squad to finalize every detail of your custom dress before our production team goes to work bringing your vision to life.

Anomalie icon wedding dress pricing
Straightforward Pricing

You pay for the price of your gown, we take care of getting it to you.

Anomalie icon refund policy
100% Refund Policy

We’re all about being #ProBride. This is our form of commitment on both sides.

Read More Reviews →

Sign up and talk to a stylist.

Our team is ready to turn you dream dress into a reality. Sign up and schedule a call to speak with a stylist about your vision.

Submit Design Text for a price quote