Anomalie brings more transparency, customization and value to wedding dress shopping by partnering with the world’s top dress designer workshops and selling direct to brides online.
Silk materials, top quality craftsmanship, a revolutionary online interface and dedicated stylist who treat each dress as it was their own.
Discover your bridal style!
Take our bridal style quiz and unlock inspiration for your perfect dress.
How it Works
Upload inspiration photos to your "lookbook," meet your stylist and discuss the details of your vision on your design consultation. We’ll provide expert consultation throughout the entire process.
We’ll collaborate to bring your custom design to life. Receive a custom sketch of your dress, hand-select your fabric, lace and beading, confirm your measurements, sign off on the final design details.
Unbox your custom Anomalie gown! Our talented team is here to consult on any questions and alterations as desired. We vow a 100% return policy if you don’t absolutely love your dress.
“Anomalie cuts the cost of wedding dresses, and is an apparel brand to watch.”
“…their dresses are just as high-quality at a fraction of the price, and you get to brag about how you helped design it.”
“Anomalie saves clients more than 70 percent by selling directly to brides from factories where it makes custom gowns using the same materials as boutique brands like Monique Lhuillier.”
– The New York Times
“While shopping for her own nuptials, she formed relationships with wedding dress suppliers and formed Anomalie.”
– Women’s Wear Daily
“It’s Warby Parker for wedding dresses, eschewing brick-and-mortar locations and working directly with factories to cut markups.”
– Disruption Magazine
“They can offer customers a lower price on boutique-quality dresses because they handle factory operations themselves.”
– SF Chronicle
“A dress that sold for $5,000 in a boutique might cost as little as $200 in labor and supplies. By working directly with the factories, Anomalie can produce a custom gown for about $1,200.”
– Harvard Review
“Anomalie is a web-based start-up that wants to help modernize an industry that hasn’t changed much in decades...”
– Inbound Logistics
“The Anomalie outfit transitioned throughout the night: the ceremony was a long skirt and top kept simple to highlight a graphic thistle veil; for the reception, the train came off to reveal a silk column dress with fun shoulders, and for dancing, a jacket with shimmery, metallic beadwork.”
– Junebug Weddings
“As seen on Carats and Cake feature of Susan & Steven’s wedding in Oceanside, CA.”
– Carats & Cake
“Offers customers... a lower price on boutique-quality dresses because (they) supervise all of the operations and manufacturing...”
– Washington Post
“Direct-to-consumer bridal start-up Anomalie lets you custom-design your dream wedding dress. The best part? You’ll still be able to stay within your budget.”
“This company creates custom wedding dresses that are actually affordable...”
– Brit + Co
The Veil Collection
Anomalie offers and entire line of affordable online semi-custom veils. Pick you length, trim detail, and more without the insane boutique markup.