Pro-Bride Wedding Dresses.

Anomalie brings more transparency, customization and value to wedding dress shopping by partnering with the world's top factories and selling direct to brides.

Silk materials, top quality craftsmanship, a revolutionary online interface and dedicated stylists who treat each dress as if it was their own.
Anomalie Wedding Dress

Discover your bridal style!

Take our bridal style quiz and unlock inspiration for your perfect dress.

How it Works

Phase 1
Imagine

Meet your Stylist and discuss the details of your vision. We’ll collaborate to bring your design to life and provide expert consultation throughout the entire process.

Phase 2
Create

Receive a custom sketch of your design, hand-select your fabric, lace and beading and confirm your measurements. Give feedback along the way to finalize your design.

Phase 3
Unbox

Unbox your custom Anomalie gown! Our talented team is here to consult on any questions and alterations as desired. We vow a 100% return policy if you don’t absolutely love your dress.

Learn The Process →
Anomalie Wedding Dress

Your vision brought to life, at a fraction of the boutique price.

We offer a transparent process and straightforward pricing with dresses starting at $1,000.


See the creations →
Anomalie Wedding Dress

The turnaround time was half of what bridal shops offered and both dresses turned out beautifully.

See what our brides have to say about their Anomalie experience!


Read the reviews →
Anomalie Wedding Dress

We weren’t happy with the wedding dress industry, so we set out to change it.

We work directly with suppliers to ensure the highest quality for the lowest price, and we are constantly innovating new technology to make your wedding dress experience outstanding.


Read the Story →
Featured Articles

“Anomalie cuts the cost of wedding dresses, and is an apparel brand to watch.”


– Forbes

“…their dresses are just as high-quality at a fraction of the price, and you get to brag about how you helped design it.”


– TechCrunch

“While shopping for her own nuptials, she formed relationships with wedding dress suppliers and formed Anomalie.”


– Women’s Wear Daily

“It’s Warby Parker for wedding dresses, eschewing brick-and-mortar locations and working directly with factories to cut markups.”


– Disruption Magazine

“They can offer customers a lower price on boutique-quality dresses because they handle factory operations themselves.”


– SF Chronicle

“A dress that sold for $5,000 in a boutique might cost as little as $200 in labor and supplies. By working directly with the factories, Anomalie can produce a custom gown for about $1,200.”


– Harvard Review

“Anomalie is a web-based start-up that wants to help modernize an industry that hasn’t changed much in decades...”


– Inbound Logistics

“The Anomalie outfit transitioned throughout the night: the ceremony was a long skirt and top kept simple to highlight a graphic thistle veil; for the reception, the train came off to reveal a silk column dress with fun shoulders, and for dancing, a jacket with shimmery, metallic beadwork.”


– June Bug Weddings

“As seen on Carats and Cake feature of Susan & Steven’s wedding in Oceanside, CA.”


– Carats & Cake

“Offers customers... a lower price on boutique-quality dresses because (they) supervise all of the operations and manufacturing...”


– Washington Post

“Direct-to-consumer bridal start-up anomalie lets you custom-design your dream wedding dress. The best part? You’ll still be able to stay within your budget.”


– Fashionista

“This company creates custom wedding dresses that are actually affordable...”


– Brit + Co

Made to Measure.

We’ll pair you with a local tailor partner, provide a custom measurement list, and make the dress to your proportions.

See How It’s Made →
Why We’re Different

We make the decision of going custom for your wedding dress easy.


Dedicated Stylist

Your stylist will work with you personally from design consultation through your big day.

Transparent Process

Our production team oversees every step of every dress and we’ll send you updates along the way.

Straightforward Pricing

You pay the price of your gown, we take care of getting it to you.

100% Refund Policy

We’re all about happy brides. We see this as a form of committment on both sides.

Sign up and talk to a stylist.

Our team is ready to turn you dream dress into a reality. Sign up and schedule a call to speak with a stylist about your vision.

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